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'Tastecasting' On Twitter Comes To Colorado

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May 17, 2009 5:59 pm US/Mountain

'Tastecasting' On Twitter Comes To Colorado

Written by Karlyn Tilley
WESTMINSTER, Colo. (CBS4) ― Free food for customers and free advertising for Internet savvy restaurants is the idea behind a new trend called "tastecasting."

Restaurants give customers a taste of their food and in turn the customers broadcast their opinions on Twitter.

The first tastecasting in Colorado was held over the weekend at Double D's Pizza in Westminster and the online marketing already seems to be working for them.

Twitterer Reg Saddler was eating and tweeting.

"I just said I'm having some great pizza having some fun and it went out to all 82,000 of my followers on Twitter and so it's a quick and easy way to share the love," Saddler said.

Lilly Allison is a Twitter follower and a chef.

"Anytime that I'm talking about food I'm kind of gaining more followers in my sense as well as helping out a fellow business," Allison said.

Double D's was the first Denver metro area restaurant to host a tastecasting event.

Owner Ted Dorr says if it will help keep his business going, he's more than willing to participate.

"They all come in and they are eating our pizza. We invited them over (to try) our pizza and our cuisine and they are twittering about it to all of their friends and followers on Twitter," Dorr said. "It allows us to advertise less expensively, which gives us more funding to put elsewhere."

Twitter is becoming a powerful social networking tool and local restaurants hope a powerful marketing tool as well.

Kyle Soltesz headed up Denver's tastecasting trial and agreed with Dorr.

"He's saving a ton of money, we're enjoying it we're having fun, and that's basically the bottom line -- we're helping each other," Soltesz said.

There were about 16 "tweople" at the premiere tastecasting event. That might not sound like many, but add up their online followers.

"My friend Rob has like 95,000 followers, my wife has like 4,000," Saddler said.

In all, that's hundreds of thousands of people who now know about Double D's Pizza.

Tastecasting organizers say it has already worked in other cities.

"We helped a cupcake business increase after the first tastecasting over 400 percent," Soltesz said. "It's a new concept and it's come at the right time to help out our local establishments."

There will be several more in the coming weeks.

Additional Resources

You can find out more about it at tastecasting.com.

(© MMIX CBS Television Stations, Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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