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Twitter Helps Real Estate Agents Sell Homes

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May 5, 2009 8:19 pm US/Mountain

Twitter Helps Real Estate Agents Sell Homes

Written by Andrea Lopez
Reporting
Andrea Lopez
DENVER (CBS4) ― An increasingly popular tool amongst both real estate agents and sellers is Twitter. Many are using the online chat tool to market and sell homes. It seems to be paying off.

Seller Lea Swenson plans to put her home in the Roxborough area on the market in the middle of May. She and her family are moving out of state to be closer to relatives. But she's already started marketing it. She created a Twitter account just for her home, giving her the freedom to write about things potential buyers wouldn't see on a typical listing.

"I write about my community, my amazing neighbors, of course, features of the home," she said. "I'm even getting creative and tweeting from the house's perspective and I'm writing notes to the future owner of my home. I'm using whatever it takes to connect with other real people out there, because I figure you only need one buyer. You just never know who may know someone who knows someone who wants to buy a house down here."

While Swenson hasn't' received any offers just yet, she's having good conversations about her home online, and she is getting inquiries from different people. Some real estate agents have seen tweeting result in offers.

Real Estate agent Amy Cesario has been using Twitter to follow other professionals in the real estate field to keep updated on the latest trends and other pertinent information that could help out both buyers and sellers.

She is also using Twitter to talk about homes that will be listed a day before they officially go on the market. That technique directs people to her Web page with The Kentwood Company so they can see the home online as soon as it's posted.

"Eighty-five percent of our buyers look online before they even talk to a real estate agent or before they look at houses," she said. "Most of them won't even walk into a house without seeing what the inside of the house looks like online. So, for me, I want everyone to get online and see that house."

This inside information about homes that are about to be listed has also resulted in offers before the homes officially go on the market.

Cesario also uses Twitter to follow major newspapers in other cities. She says if real estate isn't selling, for example, in Los Angeles, those potential buyers won't be actively looking at homes in the Denver area (for those who are planning to move here).

She says the reverse is also true. When real estate markets are strong in other major cities, she notices more potential buyers' inquiries about properties in the area.

While Cesario says it's hard to tell if her tweeting (or writings on Twitter) have resulted in more showings and more contracts, she does know that there is more traffic on her Web site.

(© MMIX CBS Television Stations, Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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