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Old West Image Still Helps Politicians In Colorado

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Jan 11, 2010 1:11 pm US/Mountain

Old West Image Still Helps Politicians In Colorado

Good Question: What makes a politician successful in Colorado?

Reporting
Alan Gionet

DENVER (CBS4) ―

Click to enlarge 1 of 2: John Hickenlooper in a 2003 mayoral campaign commercial.
CBS
Click to enlarge 2 of 2: Good Question, a regular part of CBS4 News at 10 p.m., is an opportunity for Alan Gionet to drill past the basic facts of a story and give it some depth & perspective. See more Good Question reports.

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With the governor's race in Colorado now wide open, there's a lot of speculation about who's running and who has a chance to win.

Pollster Lori Weigel says Colorado voters have a romantic ideal about what it means to be a Coloradan.

"Despite the fact so many of us live along the Front Range in urban and suburban environments," said Weigel, "We still like that rancher out on his horse."

Even a guy running for mayor of Denver.

"The first ad that they played he (Denver Mayor John Hickenlooper) was sort of evoking that cowboy image," Weigel said. "There was Western music as he strode up to the parking meter to really take on the establishment."

Political experts say it's about positioning.

"The really successful ones have that connection to the land the outdoors, sort of that Western, independent spirit," said Weigel. "You have everything from rock climbing Mark Udall to cowboy hat-wearing Ken Salazar. Even a native Coloradan has to tell people why they love Colorado and connect with our voters on that Colorado level."

But it's a way to show they're aware of the issues important to us. As one political expert told said, part of it is simply how politicians market themselves.

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Old West Image Still Helps Politicians In Colorado

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