Feb 20, 2008 9:40 am US/Mountain
Alley To Develop Own Weight Loss Brand
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Actress Kirstie Alley poses on the red carpet for Celebrity Fight Night XII March 18, 2006 at the JW Marriott Desert Ridge Resort & Spa in Phoenix.
Will Powers/Getty Images
Kirstie Alley and Jenny Craig may have gone their separate ways, but
the one-time "Fat Actress" isn't giving up on the weight loss industry.
"After lengthy negotiations, regretfully the Jenny Craig Company and
I did not come to an agreement to continue as their spokesperson,"
Alley said in a statement posted on People Magazine's Web site Tuesday.
Alley, 57, told People that while her experience with Jenny Craig
was "extraordinary," she wants "to create something new that will help
millions of people end the seemingly never ending fatty-roller coaster
ride."
Alley said she intends to develop her own weight-loss brand with plans to launch in 2009.
"We are sorry that she did not accept our offer" to continue
appearing in the company's ad campaign, Scott Parker, vice president of
marketing for Jenny Craig, told People. "We wish her all the best in
her future endeavors."
A message left with Alley's publicist late Tuesday was not immediately returned.
Alley, who starred on Showtime's reality-comedy series "Fat
Actress," became a spokeswoman for the Jenny Craig diet program in
2005. About a year later, Alley donned a bikini to show off her new
shape on "The Oprah Winfrey Show." At the time, Winfrey said Alley, who
is 5-foot-8, had lost 75 pounds, after hitting a high of 220 pounds.
Alley's TV credits also include "Cheers" and "Veronica's Closet."
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